Marketing strategies are the same regardless of whether a company sells a good or service. However, most of the information and experience is about goods and there is a difference. This course applies the principles of marketing to services, highlighting the unique differences in a service delivery analysis and marketing plan.
No prerequisite for this course. To obtain SAIT's Applied Management Certificate, courses completed must add up to a minimum of 144 hours. This course can be used as an elective for SAIT's Applied Project Management Certificate.
Prices for all courses listed are in Canadian dollars and include GST.
